Carbon blog

With an unparalleled power to create a personal connection that digital channels often struggle to achieve, direct mail remains one of...

Happy National Opposite Day! A day where we celebrate the fun, the quirky, and the downright confusing nature of opposites. It’s a day...

In today’s competitive landscape, having a strong sales funnel is essential for businesses aiming to convert leads into loyal customers....

A well-crafted content strategy is essential for businesses looking to connect with their audience and achieve their marketing goals. At...

Generating high-quality leads is a critical step in any business growth strategy. It’s not just about getting more contacts in your...

U nderstanding your customers' experiences is crucial for crafting strategies that resonate and drive results. One powerful tool that can...

D ata is more than just numbers—it's a treasure trove of insights that can shape the future of your marketing strategies. By effectively...

Marketing without clear goals is like setting sail without a destination. To ensure your marketing efforts drive real impact, it’s...

Incorporating seasonal trends into your marketing strategy can be a powerful way to connect with your audience, increase engagement, and...

In today's hyper-competitive marketplace, understanding your customers' needs and preferences is crucial to success. One of the most...

By Chris Smeaton, Content Director Within the healthcare industry – a particular area of expertise for the Carbon Agency – trust,...

By Lauren Linton, Strategic Account Director As spring blooms and temperatures rise, there's an undeniable allure to outdoor gatherings....

In the competitive world of product marketing, the design of the packaging plays a vital role in helping brands to distinguish themselves...

In the current digital environment, businesses are in search of complete solutions that not only include strategic marketing but also...

Marketing is ever-changing and evolving. In this blog, we analyze the latest trends and innovative strategies.

Strategic marketing is the cornerstone of building a successful and enduring brand.

Discover the benefits of a four-day workweek for businesses and employees. Increased productivity, well-being, sustainability, and gender eq

By Dale Mumma, Chief Creative Officer With so much talk about artificial intelligence—specifically generative AI—I want to put a...

By Dale Mumma, Chief Creative Officer I thrive in the buzz of a busy office. Throughout my career, I led teams of a dozen or more...

The “coronacoaster” meme resonates with Carbonites, because like many of our clients, partners and associates, we’re on an emotional...